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COVID-19: Impact on medication adherence in 2020

2020 was dominated by the COVID-19 pandemic, and it will continue to dominate healthcare conversations this year. Looking back, how did the pandemic affect medication adherence? And what lessons were learned? Patient concerns about ability to pay
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“Adherence Intelligence” is the new AI

How recognizing the unique characteristics of each patient optimizes resources and maximizes impact Medication non-adherence is an age-old problem that pharmaceutical companies have been grappling with for decades. According to industry ...
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Patient intervention: Effective tactics for pharmacies, payers and pharma

When it comes to patient intervention programs to promote adherence, what are the best tactics? The right answer may be “all of them” – but it also depends on who is setting up the program. Pharmacies, payers, or pharmaceutical companies often have ...
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Two recent studies show smart pill bottles have positive impact

Small study demonstrates smart pill bottles can improve adherence interventions for cancer patients A smart pill bottle platform improved adherence and patient satisfaction among a small sample of multiple myeloma patients, according to a paper in ...
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4 ways to improve pharmacy inventory management

About 3% of the 3.6 billion prescriptions written annually are abandoned at the pharmacy, according to Power-Pak C.E. And US Pharmacist reports that inventory represents the single largest investment and ongoing expense for most pharmacies, so ...
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Special report: behavioral marketing trends for pharma brands

Produced by MM+M and sponsored by AllazoHealth, this free special report offers a deep dive into how recent innovations in behavioral marketing and economics empower pharma marketers. You’ll learn about how behavioral insights shape strategy and ...
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Case study: Leading pharma brand achieves 4.6x increased days on therapy

Overcoming an adherence challenge This case study shows how a leading pharmaceutical company used AI to optimize engagement in their patient support program. The program saw 15 additional days on therapy compared to non-AI targeting, as well as 5 ...
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