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Senior medication adherence: the growing problem

By the year 2030 the entire Baby Boomer generation will be age 65 or older. This growing number of senior Boomers will challenge the health care system, particularly when it comes to medication management and adherence. What are these challenges, ...
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Advances in patient interventions: How to manage complexity

Patient adherence programs are continually searching for more cost-effective interventions that improve clinical outcomes. Tactics have expanded beyond outreach by phone call to digital channels including emails and SMS text messages. In a trial of ...
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“Adherence Intelligence” is the new AI

How recognizing the unique characteristics of each patient optimizes resources and maximizes impact Medication non-adherence is an age-old problem that pharmaceutical companies have been grappling with for decades. According to industry ...
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Two recent studies show smart pill bottles have positive impact

Small study demonstrates smart pill bottles can improve adherence interventions for cancer patients A smart pill bottle platform improved adherence and patient satisfaction among a small sample of multiple myeloma patients, according to a paper in ...
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Special report: behavioral marketing trends for pharma brands

Produced by MM+M and sponsored by AllazoHealth, this free special report offers a deep dive into how recent innovations in behavioral marketing and economics empower pharma marketers. You’ll learn about how behavioral insights shape strategy and ...
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Trending: COVID-19 accelerates healthcare tech

Chronic disease patients benefit from telehealth pilot With COVID-19 closing physicians’ offices and preventing patients from in-person appointments, healthcare organizations have substantially increased use of telehealth. One group of patients that ...
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How a.i. is optimizing medication synchronization

When patients have multiple prescriptions, especially for long-term conditions, refill dates often are not aligned and create barriers to adherence. So, pharmacies have been integrating medication synchronization programs into their workflow. ...
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