Overcoming an adherence challenge

This case study shows how a leading pharmaceutical company used AI to optimize engagement in their patient support program. The program saw 15 additional days on therapy compared to non-AI targeting, as well as 5 times more effective email outreach.

AI optimized engagements

The AllazoHealth AI engine predicted each patient’s risk of non-adherence and determined the best interventions to support a patient’s needs.

Outcomes: more effective engagement, increased days on therapy

Compared to the non-AI targeted patient groups:

  • The AI-targeted patient group generated a 4.6 times greater increase in days on therapy
  • The AI-targeted patient group generated a 2.5 times greater increase in savings card redemptions
  • Email engagement increased 5.3%